The Bob & Renee Parsons Foundation

The Bob & Renee Parsons Foundation

Project Overview

A leader in philanthropy in Arizona, The Bob & Renee Parsons Foundation needed a refresh for their existing website. Their original site was mostly a stream of news posts and did not provide much information on the organization, their story, or the grants they’ve provided. BIG YAM created a site that would not only maintain all of their existing content, but also tell the stories of the organization and those they’ve helped.

One of the challenges with the new site was finding a way for the Foundation to highlight each organization they’ve supported. We were able to create a templated structure that each nonprofit could fill out with some basic information on their organization, and then the Foundation could easily plug that information into the CMS.

The Foundation Focus Page
One of the Focus listing pages.
The Foundation Charity Page
Charity showcase page.


My responsibilities for this project included coding static HTML, CSS, and JavaScript based on the Photoshop designs, and building a custom WordPress theme. The Foundation already had an existing site, so we needed to account for hundreds of existing blog posts when working on the redesign. We were successfully able to port over all of the existing posts while adding a fresh spin to the website. The site features content-aware CTAs, a responsive timeline of events on the “Our Story” page, a dynamic grant eligibility form, and a live Twitter feed.

Additional Work

In addition to the website, I also coded an HTML email for the Foundation to promote their five year anniversary. The email was tested through Litmus and deployed from MailChimp.

Get the Full Foundation Experience

This project was created during my time at BIG YAM, The Parsons Agency. All logos, graphics, and content on the noted website are copyright to the respective client.

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